Special Report: Chrysler Canada 2010 Sales Archive

Chrysler Canada Retail Sales Climb 20 per cent in January - 2nd highest selling Automaker in the Country

  • Retail sales up 20 per cent
  • Dodge Journey retail sales surge 100 per cent
  • Ram pickup sales up 75 per cent
  • Chrysler minivans dominate segment with 82 per cent share
Windsor, Ontario February 1, 2010 -

Chrysler Canada today announced that retail sales climbed 20 per cent for the month of January 2010 compared with January 2009.  The company recorded total sales for the month of 11,940, and started the year as the No. 2 selling automaker in the country.

"We are very pleased to start the year as Canada's No. 2 automaker, with retail sales up 20 per cent," said Reid Bigland, President and CEO of Chrysler Canada. "We spent much of last year in the locker room sharpening our skates and taping our sticks, and this year we're back on the ice and ready to compete."

January Sales Highlights

Sales of Canada's No. 1 selling crossover, the Dodge Journey, surged in January with 1,337 units sold, an increase of 71 per cent over the same month last year.  Sales at the retail level doubled compared with January 2009.

The award-winning Ram pickup recorded total sales of 2,986 units, climbing 75 per cent year-over-year.  Sales of the light duty Ram grew 110 per cent for the month.

Combined sales of the company's minivans (Dodge Grand Caravan and Chrysler Town & Country) captured an all-time high 82 per cent share.  The Dodge Grand Caravan, the J.D. Power Most Dependable Van, dominated the segment with total sales of 3,174 units.

The Dodge Charger reported sales growth of 19 per cent, with 208 units sold.

Sales of several Jeep® brand nameplates grew year-over-year in January:

  • Jeep Patriot sales increased 29 per cent (601 units)
  • Jeep Compass was up 10 per cent (269 units)
  • The legendary Jeep Wrangler rose 9 per cent (513 units).

February Incentive Program

For the month of February, Chrysler Canada is pleased to extend its "You Deserve the Best, Canada" program.  When combined with the industry's most compelling finance offers of zero per cent up to 36 months or 2.25 per cent variable prime rate up to 84 months, Chrysler Canada is offering the country's best value on some of Canada's best-selling and most-recognized vehicles.

Competitive minivan owners or lessees, including owners of Toyota, Honda, GM, or Ford minivans, can now purchase Canada’s No. 1 minivan, the Dodge Grand Caravan or Chrysler Town & Country, or Canada’s No. 1 crossover, the Dodge Journey, and receive $500 in Bonus Cash.

In addition, competitive truck owners or lessees, including owners of Toyota, Chevy, GMC, Ford, or Honda mid-size or full-size trucks, can now receive up to $1,000 in Bonus Cash towards the purchase of a new Ram 1500 or Ram Heavy Duty.

And all current Chrysler, Jeep, Dodge, or Ram vehicle owners can receive up to $1,000 Loyalty Bonus Cash on top of all other offers towards virtually every new 2009 and 2010 vehicle.

"You Deserve the Best, Canada" is a simple statement highlighting the company's offer of great products at a great value.  Here are some examples: 

  • 2010 Ram 1500 Quad Cab SXT 4x4 - Automobile Magazine 2010 All-Star - is offered for an industry-leading $26,498 plus zero per cent financing. This award-winning truck includes a 310 horsepower V-8 engine; automatic transmission; four full-size doors; power windows and locks; power heated exterior mirrors; air conditioning; four-wheel disc brakes with anti-lock brake system (ABS); Electronic Stability Program (ESP); side-curtain air bags; chrome wheels; SIRIUS satellite radio with 12 month free subscription; and segment-exclusive coil-spring, five-link rear suspension.
  • 2010 Ram Heavy Duty - Motor Trend 2010 Truck of the Year - is now available for only $38,298. Featuring world-class capability, legendary durability and unprecedented safety and luxury, the all-new Ram Heavy Duty is also the only heavy duty truck in Canada to feature zero per cent financing up to 36 months or 2.25 per cent variable prime rate up to 84 months, and the only diesel truck that currently meets the 2010 emission standards.
  • 2010 Dodge Caliber CVP starts at an incredible $13,995 MSRP, the lowest price of any five-door compact in Canada.  This vehicle features a 2.0-litre 158 horsepower 16-valve four-cylinder engine with variable-valve timing and side-curtain air bags. Or, customers can step up to a Caliber SXT for only $16,598 and get zero per cent financing; air conditioning; power windows and locks; power heated exterior mirrors; heated front seats; remote keyless entry; and more.
  • 2010 Dodge Grand Caravan CVP - Canada's No. 1 selling minivan - is offered from $19,999. This model features a V-6 engine; automatic transmission; air conditioning; seven-passenger seating; third row Stow 'n Go®; second row storage tubs; power windows and locks; power heated side mirrors; stain-repel seat fabric; and an amazing array of standard safety equipment, including anti-lock brake system (ABS); Electronic Stability Program (ESP); traction control; side-curtain air bags; active headrests and more.
  • 2010 Dodge Journey CVP - Canada's No. 1 selling crossover - is available from $18,499 plus zero per cent financing. This vehicle offers a 2.4-litre 16-valve DOHC 173 horsepower four-cylinder engine with variable-valve timing that gets 36 miles per gallon highway; automatic transmission; air conditioning; power windows, locks and mirrors; ABS; ESP; side-curtain air bags and more.

About Chrysler Canada
Founded as the Chrysler Corporation in 1925, Chrysler Canada Inc. is based in Windsor, Ontario, and celebrates its 85th anniversary in 2010. Chrysler Canada is a wholly owned subsidiary of Chrysler Group LLC, one of the world's leading automotive companies. Chrysler Canada's product lineup features some of the world's most recognizable vehicles, including the Dodge Grand Caravan, Jeep® Wrangler and Chrysler 300.


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