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All-new 2008 Dodge Avenger Delivers Style, Performance and Value Price in Crowded Mid-size Segment

The Dodge brand is running on all cylinders, introducing the 2008 Dodge Avenger—an all-new mid-size sedan that combines bold, aggressive Dodge styling with innovative interior features, high levels of safety and reliability, exhilarating performance and excellent fuel efficiency of 30 miles per gallon (mpg) on the highway.

Avenger also is the Dodge brand’s first mid-size car to offer all-wheel-drive capability combined with a sport-tuned suspension, performance steering and Electronic Stability Program (ESP) with traction control, all of which combine to give Avenger its on-road performance attitude. Avenger’s all-wheel-drive system, available on models sold in the United States, works on demand, driving only the front wheels until power to the rear wheels is needed. All-wheel drive also is used on dry pavement between speeds of 25 and 65 mph to enhance handling during performance driving. This system provides added traction on snow, ice and other low-traction surfaces without having to be switched on and off.

This all-new mid-size sedan also marks a milestone in the Dodge brand’s car renaissance. From Viper to Caliber and every segment in between, Dodge now offers an extremely competitive car.

Many unique features set Dodge Avenger apart in the extremely competitive mid-size car segment. These features include:
• MyGIG™, a cutting-edge multimedia audio and entertainment system with available navigation
• Chill Zone™—a storage compartment in the top of the instrument panel that holds up to four standing 12 oz. beverage cans. Depending on ambient temperature and air conditioning settings, the bin can keep beverages cool while the vehicle is on
• A heated/cooled front cup holder that keeps cold beverages cool and hot beverages warm. The system heats to 140 degrees Fahrenheit and cools to 35 degrees Fahrenheit
• YES Essentials® seat fabric, a stain-resistant, odor-resistant, anti-microbial textile that protects seats from stains, odors and discoloration
• Heated cloth seats
• An available DVD rear-seat entertainment system
• An available premium headliner that includes Light-emitting Diode (LED) interior lighting with high-focus white lights that provide directional lighting in both the front and rear seats
• MP3 play capability on all audio systems

Design
The 2008 Dodge Avenger builds on the bold, aggressive styling, performance and excitement of the Dodge Charger.

From the front, there’s no mistaking Dodge’s heritage in Avenger’s aggressive exterior lines. The brand’s signature crosshair grille and large, modern quad headlamps housed in black add to Avenger’s menacing glare. The Dodge Avenger’s chrome grille with black texture accentuates the vehicle’s serious, almost sinister appearance. A stamped formation carries the vertical lines of the crosshair grille over the hood.

Avenger’s side profile shares more family traits with the Dodge Charger. Muscular rear shoulders, large wheels and tires and a sleek rear spoiler embody the Dodge brand attributes of bold, powerful and capable. Avenger’s long greenhouse is created by black appliqués on the B-pillars, which make this mid-size sedan look like it’s pouncing forward, even when it’s at a standstill.
From the rear, large, expressive taillamp modules placed at the corners frame the deck lid, which includes a sleekly integrated, finely tuned body-color spoiler. This spoiler and chrome-tipped dual exhaust outlets communicate the performance capability of the Avenger R/T’s 3.5-liter engine.
The 2008 Dodge Avenger rides on a 108.9-inch wheelbase and 61.8-inch track, which adds to its athletic stance, improves ride quality and stability and maximizes crush space in the engine compartment. Overall, Avenger is 1.2 inches wider and 4 inches taller than the vehicle it replaces.
Avenger’s interior provides comfortable seating for the driver and as many as four passengers. Drivers sit 2.5 inches higher than they did in Dodge’s previous mid-size sedan, giving them a command-of-the-road seating position. The interior cabin also is extremely spacious with 100.5 cu. ft. of room, which is an additional 7 cubic feet of interior passenger volume compared with the vehicle it replaces. There are 2.5 inches more head room, 1.2 inches more shoulder room and an inch more hip room in the front seat. Luggage volume in the trunk is a competitive 13.41 cubic feet.

Engineering
Three engine options power 2008 Dodge Avengers sold in the United States: the new standard 2.4-liter four-cylinder World Engine, an available flex-fuel vehicle (FFV) 2.7-liter V-6 engine and an available 3.5-liter V-6 engine coupled with a new six-speed automatic transaxle with Auto Stick.

The 2008 Dodge Avenger SE and SXT feature a standard four-cylinder engine that rivals the best in the mid-size car segment when it comes to fuel economy. Avenger's 2.4-liter World Engine with dual variable valve timing delivers fuel efficiency in the city of 21 mpg, an excellent 30 mpg on the highway, as well as smooth, quiet operation. Mated to a four-speed automatic transaxle, this new engine provides a 15 percent increase in horsepower (173 horsepower vs. 150 horsepower) and an 8 percent improvement in fuel economy compared with the 2.4-liter engine it replaces.

All 2008 Dodge Avenger sedans equipped with the 2.4-liter four-cylinder World Engine built after July 2007 and sold in California, New York, Massachusetts, Vermont, Maine, Connecticut, Pennsylvania and Rhode Island meet the cleanest tailpipe and evaporative standards in the world and will be certified as a Partial Zero Emission Vehicle (PZEV). The engine, exhaust and fuel system hardware are upgraded for the 2008 model year.

The Dodge Avenger SXT features an available Flexible Fuel Vehicle (FFV) 2.7-liter V-6 engine that provides value- and performance-conscious consumers the power of a V-6 engine with a price that compares with the competitions’ four-cylinder engines. Avenger’s 2.7-liter V-6 engine produces 186 horsepower and 192 lb.-ft. of torque. This 2.7-liter V-6 engine achieves 19 mpg in the city and 27 mpg on the highway. It also can operate effectively on any blend of gasoline and fuel-grade ethanol up to E-85.

Dodge Avenger R/T and R/T AWD sedans sold in the United States feature a standard 3.5-liter V-6 engine that produces 235 horsepower and 232 lb.-ft. of torque coupled with a new six-speed automatic transaxle that comes standard with Auto Stick. The combination of the upgraded 3.5-liter V6 engine and six-speed automatic transaxle delivers excellent performance and fuel efficiency, as well as smooth, quiet operation. This 3.5-liter V-6 engine achieves 16 mpg in the city 26 mpg on the highway. The Dodge Avenger AWD model achieves 15 mpg in the city and 24 mpg on the highway based on 2008 EPA standards.

The 2008 Dodge Avenger R/T’s six-speed automatic transaxle provides quicker standing-start acceleration than a four- or five-speed transaxle because of its numerically higher first gear ratio. A more robust differential with increased torque capacity enhances launch performance by requiring less torque management, electronically limiting the torque that is available during the initial stages of standing-start acceleration. Smaller steps between ratios also make for a smoother, quieter ride, as the engine speed doesn’t change as often with each shift. In addition, more ratio choices, more appropriate ratios for quicker acceleration and a lower overall top gear ratio provide a quiet ride and improved fuel economy at highway speeds.

Product Highlights
• Bold, aggressive Dodge styling makes a powerful statement in the mid-size segment, at an affordable price
o Brings Dodge Charger heritage to the mid-size segment
o Signature Dodge crosshair grille
o Muscular rear shoulders, sleek rear spoiler and modern yet menacing quad headlamps embody the Dodge brand attributes of bold, powerful and capable
o Standard 18-inch machined aluminum wheels and available 18-inch chrome-clad wheels on R/T model

• Segment-leading performance
o The new Dodge Avenger rivals the quickest mid-size sedans in the segment based on 0-60 mph tests. The Dodge Avenger offers class-leading performance with an available 3.5-liter engine coupled with a six-speed automatic. It produces 235 horsepower and 232 lb.-ft. of torque
o 3.5-liter Avenger R/T AWD model available
o Auto Stick provides a fun-to-drive feel with the 3.5L engine
o A new 2.4-liter I-4 world engine provides a 15-percent increase in horsepower (173-horsepower vs. 150 horsepower) and 8-percent improvement in fuel economy from the 2.4-liter engine it replaces
o An enhanced Flexible Fuel Vehicle (FFV) 2.7-liter V6 produces 186 horsepower and 192 lb.-ft. of torque

• Class-leading safety features
o Standard front seat-mounted (thorax) air bags
o Standard side-curtain air bags
o Standard advanced multi-stage front air bags
o Available ESP with traction control
o Available ABS

• A combination of class-leading innovations
o The Dodge Avenger is loaded with features that provide value to the buyer, including an available rear-seat entertainment system, YES Essentials premium seat fabric, Chill Zone upper I/P bin cooler, heated/cooled cup holder, MyGIG multimedia information, entertainment and safety navigation audio system and aimable LED lights in front and rear seats

MODEL LINEUP

Dodge Avenger SE

Standard Features
• Front-wheel drive
• 2.4-liter World Engine (173 horsepower [129 kW] and 166 lb.-ft. [225 N•m] of torque)
• Four-speed automatic transaxle
• Multi-stage front driver and passenger air bags
• Side-curtain air bags
• Font-seat-mounted side air bags
• Tire Pressure Monitoring System (TPM)
• Disc/drum brakes
• Power windows, doors, locks and exterior mirrors
• Electroluminescent cluster with outside temperature display
• Sport steering wheel
• Tilt/telescoping steering column
• Driver seat lumbar and manual height adjuster
• AM/FM stereo with six CD player and MP3 connectivity and play capability
• Sliding sun visor
• Sliding front center armrest
• Center console with upper and lower storage bins
• 60/40 folding rear-seat with center arm rest
• Rear door map pockets with bottle holders
• Driver’s side front-seat-back map pocket
• Remote keyless illuminated entry
• Sentry Key® engine immobilizer
• Theft alarm
• Standard power exterior mirrors
• Body-color door handles
• Quad headlamps
• 16-inch tires with wheels covers
• SIRIUS Satellite Radio

Optional Features
• Engine block heater
• Smoker’s group
• Premium floor mats

Dodge Avenger SXT

Standard Features
In addition to the standard features on the Dodge Avenger SE model, the Dodge Avenger SXT model adds:
• Disc/drum ABS
• YES Essentials premium seat fabric
• Fold-flat passenger seat
• Power eight-way driver’s seat with manual lumbar adjust
• Chrome rings on the front speakers, silver accent cluster bezels and six speakers
• Chrome grille accents
• Six speakers
• Premium floor mats
• SXT badge
• 17-inch cast-aluminum machined painted wheels and all-season tires

Optional Features
Available options on the Dodge Avenger SXT model, beyond those available on the Avenger SE model, include:
• 2.7-liter FFV V-6 engine (186 hp [139 kW] and 192 lb.-ft. [260N•m] of torque)
• Four-speed automatic transaxle
• Four-wheel-disc ABS
• Touring suspension
• MyGIG Entertainment System with AM/FM/CD/DVD/HDD/MP3 radio featuring touch screen operation
• MyGIG Multimedia Infotainment System with AM/FM/CD/DVD/HDD/MP3 radio with SIRIUS Satellite Radio, UConnect® Hands-free Communication System and navigation featuring touch screen and voice recognition
• Rear-seat video system with head phones and remote control
• Premium 276-watt six-channel Boston Acoustics sound system
• Sun roof with premium headliner
• Satellite Radio Group (which includes SIRIUS Satellite Radio and leather-wrapped steering wheel with audio controls)
• Convenience Group (which includes power heated exterior mirrors, express-up/down windows for both the driver and passenger and express-down windows on the key fob, heated seats and remote start)
• Sport Appearance Group (which when coupled with the standard 2.4-liter World Engine includes fog lamps and a rear spoiler and when coupled with a V-6 engine, also includes 18-inch Ultrabrite wheels and tires)
• Premium Convenience Group (which includes heated/cooled cup holder, automatic headlamps, single-zone automatic temperature control, cabin air filtration system, premium headliner, Electronic Vehicle Information Center [EVIC], travel computer, compass and TPM)
• Safety, Security and Convenience Group (which includes bodyside moldings, ESP, traction control, Brake Assist, four-wheel ABS on the 2.4-liter engine, daytime running lamps, automatic-dimming rearview mirror and UConnect)
• Leather Interior Group (which includes leather seats, heated front seats, leather steering wheel, leather shift knob and steering-wheel-mounted audio controls)

Dodge Avenger R/T

Standard Features
Standard features on the Dodge Avenger R/T model, beyond those on the SE and SXT models, include:

• 3.5-liter V-6 engine (235 horsepower [175 kW] and 232 lb.-ft. [315 N•m] of torque)
• Six-speed automatic transaxle with Auto Stick
• Sport-tuned suspension
• Performance steering
• Leather-wrapped steering wheel with audio controls
• Leather-wrapped shift knob
• Express-up/down windows with the press of a button on the key fob
• Single-zone automatic temperature control
• Automatic-dimming rearview mirror
• Heated body-color folding exterior mirrors
• Body-color bodyside molding
• R/T badge
• Automatic headlamps
• Fog lamps
• 18-inch Ultrabrite cast-aluminum wheels with all-season performance tires
• Rear spoiler
• Chrome-tipped dual exhaust

Optional Features
Available options on the Dodge Avenger R/T model, in addition to the options available on the Avenger SE and SXT models, include:
• 18-inch chrome-clad wheels
• Premium Convenience Group (which includes remote start, heated seats, universal garage door opener, compass and travel computer, premium headliner, cabin air filtration system, heated/cooled cup holder, TPM and EVIC)
• Sound Group (which includes SIRIUS Satellite Radio and premium 276-watt six-channel Boston Acoustics premium sound system)

Dodge Avenger R/T AWD

Standard Features

In addition to the standard features on the Dodge Avenger SE, SXT and R/T models, the Dodge Avenger R/T AWD also features:
• ESP with traction control

SAFETY AND SECURITY
Please refer to the safety glossary in the Safety and Technology section for descriptions of the following available features:
• Advanced Multi-stage Front Air Bags
• All-speed Traction Control (Included with Electronic Stability Program [ESP])
• All-wheel Drive
• Anti-lock Brake System (ABS)
• Auto-dimming Rearview Mirror
• Auto-reverse Sun Roof
• Auto-reverse Windows
• BeltAlert
• Brake Assist (Included with ESP)
• Brake/Park Interlock
• Child-protection Rear Door Locks
• LATCH (Lower Anchors and Tethers for CHildren)
• Constant Force Retractors (CFR)
• Crumple Zones
• Daytime Running Lamps
• Electronic Stability Program (ESP) with Traction Control
• Energy-absorbing Steering Column
• Enhanced Accident Response System (EARS)
• Front-seat-mounted Side Air Bags
• Height-adjustable Front Seat Belts
• HomeLink Universal Home Security System Transceiver
• Inside Emergency Trunk Release
• Interior Head-impact Protection
• Knee Bolsters
• Remote Keyless Entry
• Seat-belt Pretensioners
• Security Alarm
• Sentry Key® Engine Immobilizer
• Side-occupant Protection System
• Supplemental Side-curtain Air Bags
• Side Guard Door Beams
• Structural Safety Cage
• Tire Pressure Monitoring (TPM) System
• UConnect Hands-free Communication System

COLOR AVAILABILTY
• Light Sandstone Metallic Clear Coat (NEW)
• Inferno Red Tinted Pearl Coat
• Sunburst Orange Pearl Coat
• Marathon Blue Pearl Coat
• Modern Blue Pearl Coat
• Silver Steel Metallic Clear Coat
• Bright Silver Metallic Clear Coat
• Brilliant Black Pearl Coat
• Stone White Clear Coat

MANUFACTURING INFORMATION
• 2008 model year production start: January 2007
• Production location: Sterling Heights Assembly Plant in Sterling Heights, Mich.
• 2.4-liter four-cylinder World Engine: Global Engine Manufacturing Assembly (GEMA) plant in Dundee, Mich.
• 2.7-liter V-6 and 3.5-liter V-6: Kenosha Engine Plant, Kenosha, Wis.
• Four-speed automatic transmission: Kokomo Transmission Plant, Kokomo, Ind.
• Six-speed automatic transmission: Kokomo Transmission Plant, Kokomo, Ind.

MARKET POSITION
Dodge Avenger makes a powerful statement as a reliable, well engineered sedan with bold sporty styling, spirited performance and innovative features that fit active exciting lifestyles at an affordable price

Demographics
• Gender: 60 percent male/40 percent female
• Age/Household: 30-45 years old. Many are married and have small families with one or two children. These mid-size car buyers are youthful, full-of-life and have active lifestyles. They enjoy challenging themselves at their jobs and with their hobbies. They want a vehicle that is affordable and matches their personality, something with a unique style that offers sporty performance, enhances their self image and is fun to drive
• Median Annual Household Income: $60,000
• Education: 40 percent college graduate

MARKET ADVANTAGES
Avenger’s bold Dodge styling sets it apart in the extremely competitive mid-size car segment
• Unmistakably Dodge with muscular hood, broad crosshair grille and large headlamps and taillamps
• Available aggressive-looking 17- and 18-inch wheels
• Available Sport Appearance Package allows consumers to customize their interior and add exterior design cues (which includes fog lamps and spoiler on 2.4-liter engine and adds 18-inch Ultrabrite Aluminum wheels with the 2.7-liter engine)

A combination of many unique features set Dodge Avenger apart in the extremely competitive mid-size car segment. These features include:
• MyGIG™ navigation, a cutting-edge information, entertainment and safety navigation audio system that raises the bar on in-vehicle communications
• New MyGIG radio system (which includes touch screen and 20 gigabyte hard drive with music storage capability)
• Chill Zone—a storage compartment in the top of the instrument panel that holds up to four standing 12 oz. beverage cans. Depending on ambient temperature and air conditioning settings, the bin can keep beverages cool while vehicle is on
• A heated/cooled front cup holder that keeps cold beverages cool and hot beverages warm. The system heats to 140 degrees Fahrenheit or cools to 35 degrees Fahrenheit
• YES Essentials premium seat fabric—an easy-care, soil-repellent and anti-microbial textile that protects seats from stains, odors and discoloration
• Heated cloth seats
• An available DVD rear-seat entertainment system that includes AM/FM stereo radio with MP3 capable CD/DVD player, six-disc CD/DVD changer and SIRIUS Satellite Digital Audio Radio
• Premium headliner includes LED interior lighting with high-focus white lights that provide directional lighting in both the front and rear seats
• MP3 play capability on all audio systems

PRODUCT CHRONOLOGY
• 2008 model year production began in January of 2007 at the Sterling Heights (Mich.) Assembly Plant.