Dodge: The Grab-Life Brand

Auburn Hills, Mich., Sep 1, 2009  -  With a work-hard, play-hard attitude, the Dodge brand heads into the 2010 model year offering a full line of cars, trucks, the world’s best-selling minivan, sport-utility vehicles (SUV) and commercial vehicles that allow consumers to get the most out of their lives.

“In 2010, the Dodge brand stands as the quintessential American brand that continues to defy industry convention in order to build products that allow customers to do more, grab more life and flat-out live life to the fullest,” said Michael Accavitti, President & CEO, Dodge Brand, Chrysler Group LLC. “Our Dodge Grand Caravan is the bread and butter for the brand, our Ram is the meat and potatoes, and the Dodge Challenger is the sweet dessert. Combined with the rest of the Dodge product line, there is a vehicle perfect for any taste.”

While the Dodge brand’s core continues to lie in its powerful HEMI® engines, performance-built SRT models and thrilling NASCAR racing, that passion for performance has been adapted to meet the needs of the brand’s broad product range.

Joining the Dodge product line for 2010 is the all-new Dodge Ram Heavy-Duty pickup. The new Heavy-Duty trucks provide customers with first-time innovations and features along with new standards of strength, utility and driveability, building on Dodge Ram’s leadership in the Heavy-Duty pickup segment. For the first time, Heavy Duty trucks are available in a crew-size cab model – providing Dodge with a formidable entry in the highest-volume part of the heavy-duty pickup segment.

Dodge will further enhance its commercial vehicle presence with the introduction of a “new crew” of commercial-grade work trucks: the new 2011 Dodge Ram 3500, 4500 and 5500 Chassis Cabs. Led by an all-new crew cab, the new 2011 Dodge Ram Chassis Cabs are built on a proven frame and chassis, and engineered for maximum uptime, optimum performance and enhanced commercial capability.

In addition to its new lineup of work-grade trucks, the Dodge brand continues to offer a full range of light-duty trucks and SUVs. 

• Dodge Ram 1500, the award-winning truck launched in 2009, continues in 2010 as a game-changer in terms of its ability to “outsmart” and “out-tough” the competition with its typically bold Dodge exterior design, a crafted and refined interior, engineering excellence, superb innovation, and best-in-class features and amenities.
• Dodge Dakota features distinctive exterior and interior styling, and many best-in-class capabilities, offering a lot to individuals who need a vehicle to meet a variety of needs.
• Dodge Journey, introduced in 2009, is the brand’s first crossover that blends the capability of a SUV with the overall efficiency of a passenger car into a “right-sized” package that includes the most innovative features in its class.
• Dodge Nitro has ignited the mid-size SUV segment with its bold, aggressive styling and performance to match since its introduction in 2007, offering all the must-haves of space, functionality and flexibility.
• Dodge Grand Caravan, the family room on wheels with 25 years of unsurpassed leadership and more than 12 million Chrysler Group LLC minivans sold, offers customers a contemporary appearance, two different models, two industry-exclusive seating and storage systems (Stow `n Go® and Swivel `n Go™), unmatched entertainment systems and more than 40 available safety features along with fuel economy of 17 city / 25 highway miles per gallon (mpg) — a label unbeaten among minivans.

Complementing its bold line of trucks, Dodge has a full range of passenger cars.

• Dodge Avenger combines bold, aggressive Dodge styling with innovative interior features, high levels of safety and reliability, exhilarating performance and excellent fuel efficiency of 30 mpg on the highway.
• Dodge Caliber is a five-door vehicle that combines a sporty coupe-like profile with the strength, stance and functionality of an SUV, and the affordability and fuel efficiency of a compact car, achieving 30 mpg highway.
• Dodge Challenger returned in 2009 nearly 40 years after the debut of the original, merging the best American muscle-car characteristics — unmistakable design, world-class handling, powerful engines and cutting-edge technology — to delight driving enthusiasts across several generations.
• Dodge Charger is a modern, four-door coupe that combines rear-wheel-drive muscle-car power, sports-car handling and leading-edge technology to deliver a thrilling driving experience.
• Dodge Viper SRT10 is the ultimate American sports car.

In 2008, the Dodge Journey entered key volume markets outside North America with both left- and right-hand drive models, joining the Dodge Avenger, Nitro and Caliber. Dodge Caliber was the highest sales volume vehicle for the company outside North America in 2008.